Channel | Digital

Search engines must comply with European privacy regulations even if they aren

Performance Products Ltd., has hired I-Com International to provide search engine optimization and pay-per-click advertising to promote its new mobile satellite navigation system.

Not sure whether to put in-stream ads in your online video content? Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a…

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.

That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.

BT has acquired Fresca Ltd., a U.K. online marketing services firm.

Marketers intent on following the money need look no further than their computer screens. According to a new survey from marketing service and software provider Alterian, 45% of DMers spent at least $500,000 in 2007 for online efforts, compared with just over one-third in 2006.

AOL has acquired buy.at, an online advertising network service provider. Terms of the acquisition were not disclosed.

An item about ReachLocal (Direct Newsline, Jan. 31) contained some misstatements. The Woodland Hills, CA-based agency offers technology that small businesses can use to reach consumers who are searching the Internet for products and services in their local areas.

So guess what Make Life Easier doesn