Channel | Digital

When I talk to my Southern friends, my voices changes. I speak slower. I tone down my New York accent. I ditch the East Coast sarcasm. When I talk to

Dunkin' Donuts' online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.

As the old expression goes, it doesn't matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn't necessarily

As an online marketer, what keeps you up at night? For a lot of us it's the debate over whether to invest our limited promotional budget in search engine optimization or pay per click to achieve the highest ROI.

Sequoia China has bought the majority stake in online marketing firm MecoxLane for more than $80 million.

Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes

The Knot Inc. has acquired The Bump Media Inc., publisher of The Bump local magazine and commercial Web site dedicated to pregnancy and first-time parents.

Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.

Adconion Media Group, based in Toronto, has raised $80 million in capital from European venture capital firms to expand its online advertising network in North America and Asia.

The Laredo Group plans to expand its interactive media training programs, following its acquisition of LearningCraft LLC. Terms for the acquisition were not disclosed.