Channel | Digital

Shelf Help

|  by Chief Marketer Staff

Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in

Why Not Have It All?

|  by Chief Marketer Staff

For a price or a click today's consumer can have it all. At the Chicago Association of Direct Marketing's recent IMX08 event, Yankelovich Inc. president

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN