Channel | Digital

Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn't have to worry about Black Friday.

Most advertisers are failing to give credit for their campaigns' success where credit is due, according to a recent study by Microsoft's Atlas Institute.

Today's economy means many brands are looking to leave the big-dollar March Madness broadcast buys in the past, in favor of more accountable media

Inflection Point Media (IPM) has launched an Internet advertising network that targets small and medium size businesses, using online search and directory profile data. The network reaches 32 million monthly Web site visitors.

Autobytel Inc. has named Zane Rathwick VP of development for IT. Rathwick returns to Autobytel from successful tenures at Local.com and Kelley Blue Book where the programs he developed resulted in significant traffic increases.

A new search engine marketing services company, Dentsu Search & Link has been formed in Japan by New York-based 24/7 Real Media Inc. and Cyber Communications Inc. (CCI) of Toyko.

If search engine marketing is the wave of the future, someone better tell small companies the surf

When you stop to think about it, we've been designing for the same PC user interface for nearly 25 years. But as the Web—and portable digital devices—continue to evolve, its pretty safe to say the next 25 years won't look like the last

In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But which model—cost-per-click or cost-per-thousand—makes for the best value-added service?

Google Inc. generated $5.54 billion in revenue during third-quarter 2008, up from $4.23 billion in third quarter 2007 and $5.37 billion in second-quarter 2008. The company