Channel | Digital

Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

Digital media and traditional media are at a crossroads - and when it comes to research and measurement, marketers are having difficulty knowing which way to turn

A new online ad network has debuted whose founders claim it can reach people with strong beliefs about certain political issues. However, the targeting comes at a price

ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads

Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier...

Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier

Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don't want to bypass mobile in their media mix any longer.

Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster

Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example

The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance