Channel | Digital

Vine video attachments get six to eight times the level of engagement than tweets without. But how and why could you use it for ecommerce marketing?

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.

Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.

A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping.

A new multichannel campaign aims to position Vonage as a company of the people bucking traditional business models.

A new TV spot and video from Cheerios that portrays an interracial family is causing quite a stir.