Google has updated its terms of service to prepare for the inclusion of Google+ users' names and profile photos in search results, reviews and ads. These "shared endorsements," set to go live on Nov. 11, are meant to personalize recommendations.
The National Retail Federation forecasts that holiday sales in November and December will rise 3.9 percent to $602.1 billion. However, this forecast didn't account for the partial government shutdown.
Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.
Dan Stasiewski (Kuno Creative) The world of marketing is filled with buzzwords that tend to have little meaning and distract from more important things. “Marketing automation,” “keyword rank,” “link building” and “humanize” are four terms that marketers should drop from their vocabulary.
When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.
Amazon.com went down for about an hour earlier this week—and the Twittersphere lost its mind.
How users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.
SEO should now stand for search experience optimization, to account for users' higher expectations.
If you’re relatively new to the world of search marketing and link building in particular, this comprehensive A-to-Z guide will help.
Machine translation technologies impact across five key areas in global marketing organizations.
