8 Marketing Trends You May Not Be Thinking About, but Should Be
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
Learn how etailer Sock Dreams engages customers with newsletter creativity.
Webinars have an image problem with B2C marketers—here's why that needs to change.
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here's why.
7Up Ten, one of the Dr Pepper Group's latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.