Channel | Digital

Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.

Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

Having a customer-centric view is great, but a data-centric view can help you understand intent.

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

There have been some mobile advertising changes to Google and Bing that marketers should be aware of with regard to pay-per-click campaigns.

Check out these 25 solutions that can make life easier for small businesses, from SEO and pay-per-click advertising solutions to social media and content marketing.

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently "followed them around the web" wherever they went.

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.