Channel | Digital

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC

How will the growth of ad blocker software affect the digital advertising industry?

Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.

Information is power, and your customers have it. Here's 5 key trends marketers need to watch in 2015 to engage with empowered consumers.

Retailers like Macy's are blurring the online-offline customer experience to engage consumers and increase sales.

Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.