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Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
How the CPG brand views fragmentation as both a challenge and an opportunity.
How the CPG brand views fragmentation as both a challenge and an opportunity.
Five questions to consider when investing in paid search.
Spooky metaverse experiences from several brands that went the digital route this Halloween.
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
How the CPG brand is allocating media investment to support innovation.
Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.