Channel | Digital

Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

Lots of lessons here from these five digital ads.

If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future.

Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.

A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.