Three Ways Retailers Drive Consumers In Store
Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.
Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.
Here are eight trends for 2016 to put your money on.
Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
McDonald's latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces.
How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.
Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
Melisa Goldie, CMO, Calvin Klein, on why and how after all these years—and many controversies—sexy still works for the brand.