Live From Adobe: The Social Sides of Comedy Central, McDonald’s and George Clooney
Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.
Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.
Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.
If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.
Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.
True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
The 2016 PRO Awards offers several new categories, including Best Digital Campaigns & Best Campaigns Targeting Millennials.
Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.