JetBlue’s Marty St. George on Why the Brand Isn’t Just a Fad
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.
All digital marketing professionals make mistakes sometimes. Maybe they’ve developed bad habits, or maybe they’ve forgotten some of the basics.
Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital.
Digital is influencing omnichannel consumer behavior, says Kohl's Basam Abdallah. That makes it imperative for retail & digital to work in harmony.
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns.