Channel | Digital

Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.

Here's three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.

Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

Publicis' investments in startups is starting to pay off.

Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,

Tom Garzilli, CMO of Brand USA, shares what it's like to market the brand with a spend of about $140 million.

A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes