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Bloopers, Bombs and Downright Dumb Marketing from 2016
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
If you're planning to increase digital ad spending in 2017, you'll be under pressure to prove its effectiveness and impact. Here's 3 tips to help.
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
CMO.com talks with CMO Kathy Mayor about Carnival's target, digital marketing successes, partnerships, marketing priorities and lots of other stuff.
Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.
Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.
To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.
At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.