Channel | Digital

Old tweets by President Trump's spokesperson Sean Spicer about Dippin' Dots have handed the brand a sweet marketing opportunity.

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown.

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?

A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Three ways brands can use digital communication to deepen customer relationships, build brand advocates and reach new audiences.