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Bud Light to You: Let’s be Friends … for at Least 10 Years
This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.
This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.
Hyundai CMO Dean Evans discusses its groundbreaking commercial, on-site activation and strategy around its deal with the National Football League.
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.
KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.
Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.
Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.
As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.