Channel | Digital

Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.

Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.

Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.

Check out Chief Marketer's top 10 B2B and martech articles for July.

Catch up on the most widely read articles from July.

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.

Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.