Channel | Demand Gen

Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

Tom Fishburne—aka the Marketoonist—poked fun at the current state of marketing at the recent Martech conference.

If you’re a marketer who supports a technology sales organization, it means you’d better have a c-suite relevant toolkit at the ready. Here's what that entails.

Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.

Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.

Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.

Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.

Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.

A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.