Channel | Demand Gen

In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.

Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey.

Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency's Nancy Harhut.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?

Marketers aren’t overly confident about their B2B lead gen initiatives, according to a new report.