Channel | Demand Gen

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.