The Case for CTV in B2B Marketing
CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.
CTV advertising offers a range of benefits to B2B marketers and expands their capability to reach and engage with their target audience, removing it from the silo of business hours.
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
A look back at our recent conversations with CMOs making waves in the industry.
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
Three strategies to keep in mind when scaling a mission-driven business through partnerships.
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.