Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
Three strategies to keep in mind when scaling a mission-driven business through partnerships.
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.
A replay of our chat with SheaMoisture CMO Taydra Mitchell Jackson during a Brands on Fire LinkedIn Live.
Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.
A tour of stand out event marketing strategies at the annual INBOUND conference.
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.
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