Activision Blizzard Media Talks Advertising to Gaming and Esports Audiences
Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.
Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.
Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.
Payment provider Klarna launched a virtual drag brunch series to help support the drag community during COVID-19.
Six ways brands can communicate effectively to customers.
New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.
To help brands reimagine their consumer programs with digital components, here are 10 steal-worthy ideas from live-plus-digital campaigns.
We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.
The NFL's partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.
How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Click here to view the 2023 winners!