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SAP Uses ‘Blank Canvas’ Digital Series to Engage Socially-Conscious Audiences
SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.
SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.
While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.
Steal-worthy ideas for experiential marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
Strategies brands have employed when launching products during the COVID-19 era.
Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.
Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.
Three takeaways from HBO’s recent “coffee-ology” experience staged to promote its new thriller, “The Flight Attendant."
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.