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RPI Versus RFM: Real-Time Business-to-Business
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
As the technology to showcase it improves, so does the use of video as an engagement device in email.
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.