![](https://chiefmarketer.com/wp-content/uploads/2014/04/UA_report_595x335-160x125.gif)
Marketers Need to Improve Mobile Infrastructure: Report
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.
Looking at buyers' relationship, persona and intent can help improve targeting. Here's an ecommerce example.
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.