Channel | Data & Analytics

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.

Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.

While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.