Channel | Agencies

Microsoft needed to increase awareness with college students, but getting past a perception that it didn’t connect with the college lifestyle was the challenge.

The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.

A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.

P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.

PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.

Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.

Marketers with in-house agencies are having difficulty keeping their creative teams energized, and are also concerned about attracting top-tier creative talent.

Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.

A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.

From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.