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Avon Wipes Clean its Marketing Playbook with a Fresh Makeover
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z. Chief Brand and Beauty Officer James Thompson is handling the rebrand.
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z. Chief Brand and Beauty Officer James Thompson is handling the rebrand.
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.
The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
C-suite executives and svps with growth responsibilities have specific beliefs and behaviors.
AFM is kicking off the fall season in-store displays featuring promotions designed to elevate engagement, expand usage and increase basket size.
As the UNGA meeting gets underway, a campaign to end Malaria has spread across NYC through an AR digital and out-of-home campaign.
Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.
The cannabis industry is censored by most major advertising channels. Getting back to the basics can build those audiences.
An experiential event in NYC is the latest marketing effort in ADT's recent brand transformation, "What Do You Want to Protect?"
The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.