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From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season
How 15 brands have approached holiday activations with experiences.
How 15 brands have approached holiday activations with experiences.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.
Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.
Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.
Six CMOs share their journeys, lessons learned and the steps along the way that helped them get to the corner office.
Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.