J.C. Penney Uses Interactivity to Get Kids to Buy Clothes
J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.
J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.
Duck Tape continues to come up with novel ways of promoting its brand, even to younger generations.
Sesame Workshop is launching an instant-win game around an upcoming DVD release starring Elmo and friends, which offers the chance at a walk-on role on “Sesame Street.”
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.
Chick-fil-A is out with a new contest that gets kids posing with its iconic cow character for a chance to win prizes
Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.
Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.
Smirnoff is searching for 10 people from across the world to represent its brand and retrace the heritage of the vodka.
Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.”