Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.
This Venture Beat story speculates that the new, more advanced mobile marketing paradigm will be 
launched in a bid to knock Google, the number-one player in the mobile ad space in terms of pure revenue, off the block.
Check out the full story by clicking here, and learn more about how Facebook has been ramping up for this launch, and where it may be unveiled.
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