Cendant Promotes Two Marketing Veterans
Cendant Corp. promoted Peter Strebel to executive VP-chief marketing officer of its Hotel Group and Jean Thomas to senior VP-marketing, a new post in its Hospitality Services division.
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| Strebel Thomas |
Strebel will oversee marketing for Cendant’s eight hotel brands. He’ll supervise strategic planning, market research, promotions and sales for Super 8, Days Inn, Ramada, Travelodge, Howard Johnson, Knights Inn, Wingate Inn and AmeriHost Inn. He had been senior VP-sales and marketing and is credited with the successful launch of Cendant’s TripRewards multi-brand loyalty program. Strebel has been with Parsippany, NJ-based Cendant since February 2001.
Thomas will develop a marketing strategy and identify channel, consumer and media synergies between the eight hotel brands and Cendant’s Vacation Ownership Group. She also becomes the point person for top-tier alliance marketing relationships and programs. Thomas had been Cendant’s senior VP-brand strategy. Thomas joined Cendant in August 2002.
