CDW Corp. has launched a new direct response branding campaign. The budget was not disclosed.
The effort for the computer products direct marketer will entail ads on CNN, ESPN, Sci-Fi Channel and Comedy Central.
The campaign, developed by JWT Technology, Atlanta, will also include print ads in such publications as the Wall Street Journal, Fortune, PC Magazine and PC World.
Online efforts for the Vernon Hills, IL company include banner ads on the CDW Web site (www.cdw.com) as well as opt-in e-mails and e-newsletters.
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