Trade Shows
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CES 2025
CES 2025: Newcomers, Block Parties and Heroes on the Show Floor
First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]
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CES 2025
29 Questions at the Panasonic CES 2025 Experience
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? 🎤✨ We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look that’s part insight, […]
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CES 2025
New Event Technology Unveiled at CES 2025: Introducing XtendLive
Easy to use. Simple to set up. Deep data and analytics. We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. More from CES 2025: […]
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CES 2025
Watch On Demand: Harnessing AI for More Human Brand Experiences
A one-size-fits-all approach to a brand experience just doesn’t cut it anymore. Let’s discuss how putting audience psychology and behaviors at the forefront, enhanced by powerful tools like Artificial Intelligence (AI), can help marketers tailor engagements to how people think, feel, and act in real-time. And what that can do to create an experience that […]
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Trade Shows
Chief Marketer: CMOs Dish on AI, Content Creation and Brand Building at CES
C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing. Following are insights and strategies shared by six brand-side CMOs during the first official day of CES…
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CES 2025
CES 2025: Inside the Delta Keynote Experience at Sphere in Las Vegas
Following in the footsteps of HPE Discover, Delta became the second brand to ever leverage Sphere for a keynote experience, and the first to do so as part of the CES lineup in Las Vegas. The much-anticipated livestreamed event, hosted Jan. 7, was open to some 18,000 trade show attendees and Delta employees, and featured […]
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CES 2025
CES 2025: Booth Designs, Insights and Happenings in Las Vegas
From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week (Jan. 7-10) is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds […]
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B-to-B Events
Roundup: 10 Things We Loved in Trade Shows in 2024
One of our favorite perks of covering trade shows is exploring what’s happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and […]
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B-to-B Events
The Top Thrills, Chills and Frills from IAAPA Expo 2024 in Orlando
The theme park and attractions industry isn’t known as the “business of fun” for nothing. When manufacturers and suppliers of roller coasters, water slides, arcade games, inflatables, f&b, haunts and theming come together, it’s a lively show floor filled with rides, lights, laughter and screams, not to mention tasty samples and sensorial experiences. IAAPA Expo […]
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Trade Shows
Q&A: 10 Minutes With Exhibit Design Icon Mitchell Mauk
Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell Mauk, founder of California-based Mauk Design. With over 30 years of experience designing for clients such as Apple, McDonald’s, Duncan Aviation, and PlayStation, and even doing advanced furniture design for Herman Miller, Mauk still lets communication drive his designs for […]
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