Trade Shows Archives - Chief Marketer

B-to-B Dream Team 2025: Meet Adele Bencsik

Adele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.

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B-to-B Events

Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025

The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025… Branded Badge Printing …How […]

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B-to-B Events

Field Report: 10 Booths We Loved at Licensing Expo 2025

Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and retailers May 20-22 at the Mandalay Bay Convention Center in Las Vegas to shape the future of consumerism in the shifting global markets. Tariffs remain top of mind for this industry, with uncertainty surrounding the tariffs policy, major […]

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Trade Shows

5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget

Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable future, and making it easier for brands to meet their sustainability goals, or just be more responsible exhibitors, because it’s the right thing to do. Suppliers are putting systems in place that are becoming industry standards. Environmentally friendly […]

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B-to-B Events

Inside RSAC 2025 in San Francisco: AI Threats, Ninjas and Baby Goats

RSAC 2025 Conference, the world’s largest cybersecurity show, brought together a record 44,000 attendees to its 34th annual flagship event at the Moscone Center in San Francisco, April 28 through May 1. Among the most pressing topics discussed were Agentic AI, critical infrastructure, emerging threats and evolving policy, all part of the rapidly changing environment […]

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B-to-B Events

B-to-B Dream Team 2025: Meet Pedro Chira

How do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space

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B-to-B Events

Field Report: Five Game-Changing Trends from Google Cloud Next 25

A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11. The event opened with a keynote where Google Cloud […]

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B-to-B Events

Dress Like a Rockstar: What to Wear to Trade Shows

Can’t decide what your team should wear to a trade show? How about roller skates? At Natural Food Expo West, pet food and lifestyle brand Bundle X Joy drew a crowd to its 10×10 booth where staffers were decked in on-brand pearlescent outfits, complete with custom blazers, hair scrunchies and roller skates from Impala Skates. […]

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B-to-B Events

15 Big, Bold Trade Show Ideas from EMS 2025

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, hands-on learning, and perspectives on what’s shaping event marketing today. This year, the Summit’s trade show track featured several sessions and events, including […]

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B-to-C Events

Five Exhibit Trends from the 125th New York International Auto Show

The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite […]

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