Search

Swag That Works: The New Rules for Trade Show Giveaways

When Middesk set out to build trust with Money20/20 attendees, it transformed its booth into “The Trust Club” filled with custom-designed merchandise created specifically for the trade show experience. From heavyweight crewnecks to limited-edition duffles, the brand designed exclusive items to drive engagement at different levels, all leading back to the overarching message. “Trust is […]

From

B-to-B Events

How Beverage Culture is Weaving its way into Trade Show Programs

A Watermelon Basil Refresher? A frothy Strawberry Matcha Latte? An… IV? Beverage culture is exploding, and exhibitors are turning to unique hot and cold non-alcoholic sips to deliver deliciousness along with engagement throughout their trade show programs. Here are some of our favorite flavors and activations.

From

B-to-B Events

Eat up Seven Exhibit Trends from the Summer Fancy Food Show

Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event.

From

B-to-B Events

Five Mid-Year Trade Show Exhibit Trends to Watch

Things are moving fast in trade shows and events, and we love being in the middle of it all. Over the past six months, EM’s team has logged in tens of thousands of steps around top shows across the nation. We sampled, shot hoops, and made perfumes, and, of course, mostly scouted the floor for […]

From

B-to-B Events

How Brands Honored People in Exhibit Designs at ASCO 2026

From precision medicine to cell therapy and advanced diagnostics, oncology is rapidly evolving, improving patient outcomes and bringing hope. At the American Society of Clinical Oncology (ASCO) 2026 Annual Meeting, which took place at McCormick Place in Chicago May 29 through June 2, science was paramount but another narrative was just as important—celebrating patients, clinicians […]

From

B-to-B Events

Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Sylvia Lopez-Navarro, national manager of brand experience, corporate events and auto shows at Kia America, joins us at the 2026 Experiential Marketing Summit to discuss how brands like Kia are building real emotional connections with audiences, what […]

From

Trade Shows

2016 Rewind: Looking Back at What Our B2B Dream Teamers Were Talking About a Decade Ago

At the beginning of the year, 2016 made a resurgence on social media, as users became nostalgic for the music, fashion, memes and Instagram filters of the time. Now, it’s our turn to look back. 2016 marked the first time that Event Marketer focused its annual Dream Team recognition program on event marketers from the […]

From

B-to-B Events

Dream Team Tips: Designing Trackable Pipeline, Avoiding ‘Broad-stroke’ Strategies

Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b event leaders this year, that question no longer leads to an event after the event—because they’ve already engineered the answers in. From trackable, curated meetings that […]

From

Trade Shows

EMS 2026: Seven Takeaways for Trade Show Exhibitors and Their Partners

The 24th Experiential Marketing Summit brought more than 1,000 brand marketers and event industry professionals to the MGM Grand Las Vegas, May 18-20, for three days of inspiration, deep dives, and play under the theme “Human Connection in the Digital Age Starts Here.” From fast-paced creative challenges to brain dates with peers—and, of course, candid […]

From

Trade Shows

Guest Column: You’ve Been Told ‘This is Just How it is.’ It Doesn’t Have to Be.

You’ve been in that meeting. You raise a concern about material handling rates that have climbed for the third year in a row. You ask why electrical outlet costs just jumped nearly 20% with no explanation. You point out that the exhibitor manual doesn’t define what “special handling” actually means, but somehow you were charged for it anyway.

From