Topic

Trade Shows

  • Dress Like a Rockstar: What to Wear to Trade Shows

    Can’t decide what your team should wear to a trade show? How about roller skates?  At Natural Food Expo West, pet food and lifestyle brand Bundle X Joy drew a crowd to its 10×10 booth where staffers were decked in on-brand pearlescent outfits, complete with custom blazers, hair scrunchies and roller skates from Impala Skates. […]

    From
  • 15 Big, Bold Trade Show Ideas from EMS 2025

    The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. This year, the Summit’s trade show track featured several sessions and events, including those in […]

    From
  • Five Exhibit Trends from the 125th New York International Auto Show

    The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite […]

    From
  • EMS 2025: Creativity as a Practice, Hot Topics and Community Experiences

    A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand. And then it was off […]

    From
  • EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards

    The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on April 14 as a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists gathered at MGM Grand Las Vegas for a three-day huddle guided by the […]

    From
  • Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

    Disco balls, a dj, fog and lasers… This wasn’t going to be a regular trade show. Shoptalk 2025, a global event for retail and e-commerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-27, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top […]

    From
  • Six Ideas from a Pet-centric Event to Spice up Your Conference Expos

    The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming. But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, […]

    From
  • B-to-B Dream Team 2025: Meet Michelle Martin

    Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.

    From
  • Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

    The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health.  Artificial intelligence was front and center at HIMSS25, with announcements about […]

    From
  • Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

    Health care conferences can often come off as sterile. Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experience—but not at VMX 2025. The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) […]

    From