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The Big Story
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The Big Story
Goodbye, Outstream: The Digital Video Classification Shakeup
More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.
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The Big Story
MFA: The A Is For Arbitrage … And Adalytics
Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.
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The Big Story
Privacy Sandbox Isn’t Passing The Test
In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.
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The Big Story
When Generative AI Makes The Ad
Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.
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