Tech & AI Archives - Page 5 of 8

Amazon launches AI video generator for advertisers

Amazon debuted a new generative artificial intelligence tool for advertisers that creates a video from a product image. Sellers click a “Generate video” button and within minutes Amazon will use generative AI to create a six to nine second, high definition video that is 720p resolution and 24 frames per second. The video uses the […]

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Leaders and losers in retail customer experience revealed

Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently released report, The 2024 Retail Customer Experience Index, by consumer insights firm Incisiv and customer experience platform Talkdesk. The index benchmarks 101 customer service and engagement capabilities from […]

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Q&A with CMO at Denon on its new earbud marketing campaign with Katy Perry

Editor’s Note: Audio brand Denon knows all about competing with bigger ideas and smaller dollars, said Mike Allen, chief marketing officer at Denon’s parent company Masimo Consumer Audio. Denon is a 110-year-old brand that faces large and well-funded competitors, making marketing a challenge. The brand recently debuted a new marketing campaign with Katy Perry for […]

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How Nalgene rebounded after a martech flop

Water bottle brand Nalgene needed to upgrade its digital asset management system for its thousands of product images. The brand was using a system it built on content management system WordPress to manage its assets, said Eric Hansen, Nalgene’s director of marketing. The system was functional and effective but it “wasn’t great,” for the scale of […]

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Q&A with Balsam Brands CTO: Give the data team better tools

Balsam Brands CTO France Roy sits down with Multichannel Marketer to discuss how BalsamHill.com will better use its data to identify high-value customer segments and drive higher conversion rates. Balsam Brands chief technology officer France Roy needs its data and analytics team to do more than just pull reports. The team needs to […]

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DOJ: Google is a monopoly on search

US District Court Judge Amit Mehta ruled this week that search engine giant Google is a monopoly when it comes to search. Judge Mehta ruled in favor of the Department of Justice in its antitrust case against Google. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: […]

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How AI boosts Ghirardelli’s conversion rate

Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases the global chocolate brand’s conversion rate. Pam Perino has an endless number of product detail pages to manage, said the digital content operations and development manager at Ghirardelli […]

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Sam’s Club launches ads on Scan and Go app

Sam’s Club is the latest retail chain to allow outside brands to advertise to its shoppers while in store. This July, the Walmart-owned club store announced it will expand its retail media platform MAP to Sam’s Club’s mobile checkout app feature Scan and Go. With Scan and Go, shoppers can use their app to […]

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Google drops plan to end third-party cookies

After years of anticipation, Google announced it will not phase out third-party cookies after all. Cookies track consumers across the web and help marketers serve relevant advertisements to target consumers. In 2020, the giant had announced that due to privacy concerns, it would phase out cookies on its Chrome browser. However, after pushback from […]

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Amazon adds generative AI chatbot to its app

Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called Rufus, is in the bottom right corner of the app, marked with an orange, teal and star icon. On a product page, a shopper can tap on the icon and ask the […]

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