Sponsorships

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  B-to-C Events

  How American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes

  The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. music festival—until Cali Vibes 2024, that is.

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  B-to-C Events

  SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

  SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz. […]

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