Sponsorships
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B-to-C Events
Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut
It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut, with Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform.
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B-to-C Events
Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest
Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food and culture of a chosen country in the Cultural Exchange Pavilion.
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B-to-C Events
Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness and fan engagement into high gear around the 305.
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B-to-B Events
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.
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B-to-C Events
First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Liquid I.V. ran with racing’s DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix. Enter: Dehydration Reduction System, which kept fans cool and hydrated as the Florida heat reached 85 degrees. The electrolyte drink mix brand set up Race House in the Miami International Autodrome, along with branded touchpoints and garage-themed sampling pop-ups around the Hard Rock Stadium complex.
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B-to-C Events
Executive Q&A: BDG Media Talks Music Festivals, Gen Z and Capturing the Zeitgeist
For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.
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B-to-C Events
The Brief: AI Instruments and the Impossible Ranch
This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.
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Festivals & Fan Cons
Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new […]
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B-to-C Events
Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second time in his career.
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B-to-C Events
Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality
The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which […]
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