Social
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Social
Posting a Video on YouTube? 4 Steps to SEO it.
Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.
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Digital
IKEA Puts Employees on the Road to Provide Home Makeovers
IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.
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Social
3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn
Get some chatter going on your LinkedIn branded page with these three tips.
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Data & Analytics
Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
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Digital
When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in
Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.
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Acquisition
Activities, Stats, Trends in Digital Marketing?—Infographic
This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.
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Engagement
Westin Puts $15 Million Against its new “Well-Being Movement” Campaign
This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.
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Social
12 Social Marketing Changes YOU Need to Know About
Twelve hot options now available to help CMOs maximize social marketing effectiveness.
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Social
Paid Promos and Social Marketing
It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.
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Social
How Hashtags Can Drive Business
Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.