Social
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Social
Sequential Social Storytelling Bests One-offs
Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.
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Social
Have You Shared a Coke Lately?
The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.
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Social
Pfizer Circulates a Fear of Getting Old
Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.
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Social
Consumer Reviews and Retail Success
Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.
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Social
NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Social
3 Social Marketing Tactics You Might not be Thinking About
Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.
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Social
4 Ways Food Brands Make Influencer Marketing Work
Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.
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Social
The Secret to Edmunds Optics’ Social Boost
LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.
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Social
Combining Paid Search With LinkedIn Ads for B2B Success
Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of
