Social
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Acquisition
Shove Over Big Brands, Instagram Feed Opens to All
The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram.
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Acquisition
Social Media May Be Best Marketing Tool for Event Attendance
It’s confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.
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Data Driven ROI
Fear the Rise of the “Deletist” Consumer
Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.
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Acquisition
3 Ways to Market on Facebook
Here are three ways marketers can use Facebook to reach more consumers.
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Data & Analytics
Database Tech & Facebook Custom Audiences
Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.
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Acquisition
Strong Brand Story Drives Daimler Trucks Marketing Campaign
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
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Acquisition
Inside Cape Cod Chips, a Chance to Win $5,000
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.
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Social
A Lesson in Pairing Influencers + Social Media Giveaways
Here’s a tutorial that gives a comprehensive lesson on how to use influencers to run a successful social media giveaway campaign.
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Social
Porn on Twitter is a Problem for Advertisers
Advertisers are halting campaigns on Twitter because their ads are appearing next to pornography.
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Data & Analytics
10 Future Marketing Trends
If only we could predict the future. Well, someone else is doing it for us. Here’s 10 marketing trends to move us toward the future.