Social
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Acquisition
7 Reasons to Market to Baby Boomers on Social
Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.
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Social
Twitter Allows Unlimited Characters for Direct Messages
On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here’s what you need to know.
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Acquisition
Is Vine Right for Your Branded Content?
Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here’s tips to turn your branded content into a Vine star.
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Acquisition
Motivating Millennials to Share on Social Media
Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.
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Acquisition
Old Spice Uses Instagram Tags for Wacky Game
Old Spice has come of age, introducing a wild game on Instagram where players use tags to move a story along.
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Acquisition
7 Things Marketers Should Know About the New FTC Social Media Guidelines
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.
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Acquisition
Influencer Marketing Moves Beyond the Comfort Zone
Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.
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Acquisition
75 Social Media Marketing Benefits: Infographic
This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.
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Engagement
What the New FTC Endorsement Guides Mean for Marketers
The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.
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Digital
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.