Social
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Acquisition
The (Pepsi) Emoji Generation
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
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Data & Analytics
Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening.
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Engagement
Do Consumers Think Your Brand is Really Relevant?
Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.
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Demand Gen
The Power of Email Marketing For Building Relationships
Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.
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Engagement
Do you Emoji?
Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here’s 7 examples of how brands like Bud Light and Smithsonian use them.
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Engage & Convert
Nestlé Waters CMO on its Social Media Marketing Strategy
Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.
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Engagement
How to Extend the Lifecycle of Content: 5 Tips
Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.
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Acquisition
Pepsi’s Super Social Bowl Marketing
Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.
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Acquisition
20 Top Social & Digital Trends Impacting 2016
Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.
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Digital
2016 Will Be the Year of Content Marketing
If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.