Social
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Acquisition
4 Ways to Reach the New Millennial: Generation Z
Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.
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Agencies
Ad Agencies Post-it-Note War
Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.
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Acquisition
Photo-Sharing Apps Change the Game for Restaurants
With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.
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Acquisition
eBay’s Head of Global Growth, Jody Ford, on its Social Shrewdness
eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
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Acquisition
PepsiMoji Goes Global with #SayItWithPepsi
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
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Acquisition
How to Overcome the 10 Most Common Social Media Marketing Pitfalls
The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.
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Engagement
4 Tips to Keep up With Social Pay-to-Play
When it comes to social pay-to-play marketers are more apt to make sure the right message is put out, reaching the right people. Here are four tips:
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Acquisition
What Business Can Learn from Politicians
Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.
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Acquisition
MINI Turns “Chick Car” Stereotype into New Customers
MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”
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Acquisition
We’re at it Again! PROMONext June 14 NYC
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.