Social
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Demand Gen
The Huge Opportunity B2B Content Marketers May Be Missing
Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.
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Demand Gen
4 Musts For Influencer Marketing
Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.
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Acquisition
Influencer Marketing Benefits, Challenges, Facts: Infographic
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.
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Acquisition
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it’s like to market the brand with a spend of about $140 million.
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Acquisition
Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes
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Acquisition
Ideas to Steal from Killer Social Media Campaigns
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L’Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.
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Acquisition
Forgot Something? Perhaps it’s the No. 1 Step for Content Marketing
Pumping out great content? Don’t forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.
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Acquisition
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Profiles & Campaigns
Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.
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Digital
Get Ready to Own the Customer Experience
Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.